A focused growth marketer constantly looking for innovative ways to generate demand. 8+ years of experience in B2B sales and marketing, designing and implementing successful marketing programs that include customer acquisition, lead generation, thought leadership, go-to-marketing plans, and customer retention.
A multi-faceted collaborator, tech-savvy and fast learner capable of assuming roles in business development and handling important negotiations. A creative and empathic team player who can effectively find opportunities and build long-lasting relationships both inside and outside the company.
Background & Expertise
GROWTH MARKETING MANAGER
September 2021 - Present
intelliHR is a people management and analytics SaaS that empowers HR and leaders to gain strategic insights on their teams. My top accomplishments include:
Implementing marketing programs to improve awareness, increase the database and generate new leads.
Drafting and executing effective omnichannel marketing campaigns based on customer insights and experimentation.
Scaling up digital lead generation channels.
Creating a revenue engine dashboard to track each step on the marketing funnel.
September 2020 - September 2021
iData Research is a Market Intelligence provider focused on generating data, analytics and market insights on the healthcare industry. My top accomplishments include:
Leading the marketing team providing strategic directions, clear goals/metrics and target milestones.
Implementing drip campaigns using advanced workflows taking marketing automation to the next level.
Increasing website leads by 25% by optimizing SEO and SEM .
US$ 1.1 Million worth of new business deals won from MQLs.
MARKETING AND BUSINESS DEVELOPMENT
June 2019 - August 2020
Microbiome Insights is a Biotech startup providing state-of-the art genetic testing and analysis of the microbiome. My top accomplishments include:
Delivering a comprehensive market research, segmentation and targeting as part of a growth focused marketing strategy.
Improving B2B lead generation system by using digital tools such as workflows, online forms, e-mail sequences and marketing campaigns.
Developing and implementing an expansion plan to grow sales and use government grants to fund international expansion.
Working on US$ 140 k worth of new business deals with a 95% win rate.
MARKETING AND PRODUCT MANAGEMENT
December 2010 - August 2018
Aon is a global insurance and reinsurance leader. I’ve been with the company for several years assuming positions in marketing, product management and business intelligence. In my last role as Sales and Marketing Manager for Latin America I’ve managed a team of sales operations analysts across ten different regions/countries.
Some of the most notable accomplishments include:
Developing and launching a comprehensive marketing strategy across 10 countries and 3 languages with visible sales results.
Leading the CRM migration from Salesforce to Oracle trough a successful change management process.
As a product manager, scaling up and improving the Global Risk Insights Platform and Risk View.
Launching an innovative data and analytics project to identify sales opportunities in new and existing customers.
Leading a customer retention program focused on improving loyalty, gathering feedback and tracking KPI’s.
Implementing a marketing data warehouse to support analytics, data-based insights and strategic decisions.
What I’ve Learned
MASTER IN BUSINESS ADMINISTRATION (MBA)
UBC SAUDER SCHOOL OF BUSINESS
Aug. 2018 - Dec. 2019
The Sauder MBA at the University of British Columbia in Vancouver, Canada focuses on giving students an international perspective and on training us to do business with a global mind. During the UBC MBA, I experienced life-changing work, study and travel opportunities. Some of the highlights were:
A module on behavioural sciences of management at Yale University, learning from leading professors interesting topics on consumer behaviour and management.
An international consulting project for AESOP in Hong Kong to support the company's geographic expansion in China.
A module in international business at HKUST Business School, one of the most respected business schools in Asia.
Representing UBC and Canada at a global sailing competition in Italy.
Following the Product and Service Management career track, I learned how to transform market insights into market opportunities and acquired the skillset required to develop, introduce and sustain products and services in the private and public sectors.
January 2008 - May 2013
The Industrial Engineering program at PUC-Rio (ranked as the fourth best university in Latin America by Times Higher Education magazine) seeks to offer students a solid training emphasizing the analytical and quantitative study of production systems. Throughout the course, I acquired a solid background in microeconomics, statistical methods, mathematical modelling, programming and the use of data and analytics, also developing an ability to apply them in the analysis and project of productive systems. I also developed an operational understanding of organizational theories, fundamental aspects of productive systems, capital market mechanisms and economic criteria necessary to support well-informed business decisions. Some of the highlights include:
Joining the Empresa Junior PUC – Rio, a consulting company operated exclusively by PUC-RIO students, where I developed valuable consulting projects for local businesses.
Being awarded the TEPP Scholarship -Tutorial Teaching and Research at PUC-Rio granted to students who excel at academic merit and commitment to the university community.